“Digital health experts know a lot about health, a lot about technology, but oftentimes they don't know a lot about the psychology of the users, the behavioral economics and ways in which you can motivate them," says Talya Miron- Shatz, PhD, an expert in medical decision making.

The psychology behind decision-making is crucial for companies to be able to present meaningful information to people, not just offer them data people can’t understand.

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